An All Kerala PTA-led Initiative
Now, is the
time to make
them look up.
The statistics is not in our favour. The data is concerning.
A 2-minute survey and a few interventions in the following months can help children be more focussed, productive and have a better attention span.
All it takes is two minutes.
Are you in?
Dear Principal/Headmaster,
We’re reaching out with a humble request.
Would you be willing to share a very short, 2-minute survey with the parents of your students?
This simple initiative could spark important conversations at home — and help us better understand how screen time is impacting children’s focus, sleep, emotional wellbeing, and attention span.
The samples collected so far is concerning. But change begins with awareness — and all it takes is two minutes.
Thank you for your time and for your continued commitment to the wellbeing of Kerala’s children.
Warm regards,
The “Look Up, Kerala” Campaign Team
Inspired by the Malayalam film E Valayam – Releasing June 13
A 2-minute survey and a few interventions in the following months can help children be more focussed, productive and have a better attention span.
All it takes is two minutes.
.
Parent Info (Optional)
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Parent's Name (Optional)
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Patient's email id/Phone Number
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Name of School (Dropdown or Text)
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Class/Grade of Your Child (Dropdown)
Questions:
Q1. How many hours does your child spend on a mobile phone every day (on average)?
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Less than 1 hour
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1–2 hours
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3–4 hours
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More than 4 hours
Q2. In your opinion, has mobile usage affected your child in any of these ways? (You can select more than one)
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Reduced attention span
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Poor sleep or fatigue
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Increased irritability or emotional outbursts
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Less interest in physical or outdoor play
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No noticeable effects
Q3. Have you had a conversation with your child about screen time or mobile boundaries in the past month?
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Yes
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No
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I’ve tried, but it didn’t work
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I don’t know how to begin
Q4. Would you be interested in learning activities or alternatives that help reduce screen dependency at home?
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Yes
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No
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Maybe
Q5. Will you watch the movie E Valayam with your child when it releases in theatres on June 13?
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Yes, definitely
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Maybe
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I need more information
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No
Final Screen (Confirmation Page or Redirect Message):
Thank you for your time!
Your answers help us understand the depth of screen addiction among children and families in Kerala.
Take the next step:
Watch E Valayam – a powerful Malayalam film that starts the healing.
📅 In Theatres June 13
📽️ [Insert trailer link]
🔗 [Insert booking link]
#LookUpKerala #EValayam #ParentingMatters
